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From Diesel Dilemma to Electric Success: How One Carrier Found Their Path Forward

Pathfinder is well-suited for carriers, offering value in both strategic planning and operational tasks.

Stuck at a Crossroads


A large Carrier in Europe, like many others across the continent, found themselves facing an impossible situation. Their largest shipper had just announced ambitious sustainability targets, requiring all transport partners to present concrete decarbonization plans within six months. Meanwhile, three other key customers were asking similar questions:

"When are you going electric?"

The pressure was real. But so were the challenges.

"We wanted to electrify," recalls Maria, Fleet Director at the carrier.
"But every time we tried to plan it ourselves, we hit walls. Which routes could actually work with electric trucks? Where would we charge? Would we lose money on every trip? We had spreadsheets everywhere, but no clear answers."

Stuck at a Crossroads


A large Carrier in Europe, like many others across the continent, found themselves facing an impossible situation. Their largest shipper had just announced ambitious sustainability targets, requiring all transport partners to present concrete decarbonization plans within six months. Meanwhile, three other key customers were asking similar questions:

"When are you going electric?"

The pressure was real. But so were the challenges.

"We wanted to electrify," recalls Maria, Fleet Director at the carrier.
"But every time we tried to plan it ourselves, we hit walls. Which routes could actually work with electric trucks? Where would we charge? Would we lose money on every trip? We had spreadsheets everywhere, but no clear answers."

Stuck at a Crossroads


A large Carrier in Europe, like many others across the continent, found themselves facing an impossible situation. Their largest shipper had just announced ambitious sustainability targets, requiring all transport partners to present concrete decarbonization plans within six months. Meanwhile, three other key customers were asking similar questions:

"When are you going electric?"

The pressure was real. But so were the challenges.

"We wanted to electrify," recalls Maria, Fleet Director at the carrier.
"But every time we tried to plan it ourselves, we hit walls. Which routes could actually work with electric trucks? Where would we charge? Would we lose money on every trip? We had spreadsheets everywhere, but no clear answers."

The team spent weeks manually analyzing routes, researching charging stations, and building business cases that never quite added up. They consulted with truck manufacturers and energy providers, but each conversation left them with more questions than answers.

The Turning Point
That’s when Maria discovered Pathfinder.

"Honestly, I was skeptical at first," Maria admits. "We’d tried other tools that promised the world but delivered complicated interfaces and generic data. But within the first hour of using Pathfinder, everything changed."

The difference? Pathfinder didn’t just provide data — it provided answers.

The Turning Point
That’s when Maria discovered Pathfinder.

"Honestly, I was skeptical at first," Maria admits. "We’d tried other tools that promised the world but delivered complicated interfaces and generic data. But within the first hour of using Pathfinder, everything changed."

The difference? Pathfinder didn’t just provide data — it provided answers.

Maria simply uploaded their existing shipment data from Excel. Within minutes, with the help of Pathfinder’s AI, she had analyzed their entire transport network, identified which routes were immediately viable for electric trucks, mapped out charging infrastructure along those corridors, and calculated the cost comparison against their diesel operations.

Finally: Electric Routes That Made Sense

"Before Pathfinder, finding viable electric routes felt like searching for a needle in a haystack," says Thomas, The Carrier's Operations Manager. "We thought maybe 5% of our routes could go electric. Pathfinder showed us it was closer to 35% — we just couldn’t see it before."


The platform’s green corridor identification feature revealed opportunities the team had completely overlooked. Routes they had dismissed as "too long" actually had perfect charging stops along the way. Deliveries they assumed needed diesel could be handled by optimizing departure times to take advantage of charging windows.

"The scenario simulation was a game-changer," Thomas continues. "We could test different vehicle types, different charging strategies, even different energy contracts — all before committing a single euro. For the first time, we could see exactly what would work and what wouldn’t."

Walking into Customer Meetings with Confidence

The real transformation came when Maria had to present their electrification plan to their demanding shipper.

"In the past, these meetings were stressful," Maria recalls. "We’d show up with rough estimates and vague timelines. The customer would ask tough questions, and we’d have to say ‘we’ll get back to you.’ Not anymore."

Using Pathfinder’s reporting features, the Carrier built a comprehensive presentation showing:

  • Exactly which routes would transition to electric, with specific timelines

  • GLEC-certified CO₂ reduction projections for each phase

  • Cost comparisons showing competitive pricing despite the green premium

  • Infrastructure maps proving the routes were operationally viable

"The shipper’s sustainability director actually said, ‘This is the most professional electrification plan we’ve seen from any carrier,’" Maria shares with a smile. "We didn’t just keep the contract — we expanded it."

The Results: Beyond Expectations

A few months after adopting Pathfinder, the Carrier's transformation speaks for itself:

  • Faster rollout: Their BEV deployment is running 3 years ahead of their original manual planning timeline.

  • Lower costs: Energy costs on electric routes are 28% lower than diesel equivalents, thanks to optimized charging schedules.

  • New business: They’ve won new contracts specifically because of their proven sustainability capabilities.

  • Team confidence: Operations staff now use Pathfinder daily to optimize routes and respond to customer inquiries in real-time.


"The biggest change isn’t just the trucks or the routes," Maria reflects. "It’s how we think about our business. We used to see electrification as a threat — something we had to do to survive. Now we see it as our competitive advantage."

"We can now compete with electric just as confidently as we did with diesel. Actually, more confidently — because we have better data and smarter tools than most of our competitors."


Thomas adds: "When shippers ask us about sustainability now, we don’t hesitate. We pull up Pathfinder and show them exactly what we can do. That confidence is worth everything."

Your Path Forward

This Carrier's story isn’t unique — it’s a blueprint. Carriers across Europe are discovering that the electric transition doesn’t have to be overwhelming. With the right tools, it can be straightforward, profitable, and even exciting.

Pathfinder transforms complex electrification challenges into clear, actionable plans. No more guesswork. No more endless spreadsheets. Just answers.

Ready to write your own success story? Get started today.